Email Marketing

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Email newsletter marketing is the most cost effective way to stay in touch with your current customers, as well as communicating with prospective customers. Every business serious about increasing sales and profit is sending email newsletters as a major part of their marketing strategy. Studies show that email marketing leads the way with "return on investment" (ROI) the highest for every pound spent; even with third party costs involved in sending out the newsletters

Probably the best benefit of email newsletter marketing though is the ability to increase loyalty because you can encourage repeat business through information only available through your newsletter campaign. Existing customers can be the first to know about upcoming specials or new product releases. You can target specific segments of your customer base with a newsletter or have it email out to everyone.

The Direct Marketing Association

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